Mobile app design and development for Watts That Insulator

Client Details

Understanding the problem

The Main Problem

Insulator collecting is a highly niche hobby that has traditionally been driven by an older demographic, with limited tools or visibility to attract a new generation of collectors. Cataloging collections has long been a manual, time-consuming process—often relying on spreadsheets or handwritten records—making organization and discovery cumbersome. With little modern digital presence or centralized platform, the hobby has struggled to evolve, connect collectors efficiently, or remain accessible to newcomers.

Business Goals

Watts That aims to modernize this classic collecting hobby by providing an intuitive way to identify insulators, look up information, and catalog personal collections. The platform connects collectors through a shared community and simplifies how they buy, sell, and trade—bringing a timeless pastime into a modern, connected experience and appealing to a newer, digital-focused demographic.

Phase 1

Research

Key Findings

Asking the right questions

Research goals

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What is your primary concern for the current website? What problems do your users run into when browsing your content? 

What is your primary concern for the current website? What problems do your users run into when browsing your content? 

What is your primary concern for the current website? What problems do your users run into when browsing your content? 

Phase 2

User Experience

Reinventing the flow

Sitemap

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Page Heirarchy

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Conversions

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[_sitemap/hierarchy preview_]

Wire Frames

Layout and low-fidelity designs

Phase 3

Visual Design

Branding guidelines

Colors

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Typefaces

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Accessible design

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