Client Details
Mobile app design and development for Watts That Insulator
Watts That is a mobile app for collectors of vintage telephone line insulators, blending a classic hobby with modern technology. The app offers a detailed catalog of insulators with identification numbers, general information, embossing details, and estimated values, along with scan-and-identify tools to help users quickly identify and track finds. Collectors can build personal catalogs and wishlists, determine general value, and connect with other users to buy, sell, and trade insulators—making Watts That a centralized platform for discovery, organization, and community within the hobby.
Understanding the problem
The Main Problem
Insulator collecting is a highly niche hobby that has traditionally been driven by an older demographic, with limited tools or visibility to attract a new generation of collectors. Cataloging collections has long been a manual, time-consuming process—often relying on spreadsheets or handwritten records—making organization and discovery cumbersome. With little modern digital presence or centralized platform, the hobby has struggled to evolve, connect collectors efficiently, or remain accessible to newcomers.
Business Goals
Watts That aims to modernize this classic collecting hobby by providing an intuitive way to identify insulators, look up information, and catalog personal collections. The platform connects collectors through a shared community and simplifies how they buy, sell, and trade—bringing a timeless pastime into a modern, connected experience and appealing to a newer, digital-focused demographic.
Phase 1
Research
Key Findings
Asking the right questions
Research goals
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What is your primary concern for the current website? What problems do your users run into when browsing your content?
What is your primary concern for the current website? What problems do your users run into when browsing your content?
What is your primary concern for the current website? What problems do your users run into when browsing your content?
Phase 2
User Experience
Reinventing the flow
Sitemap
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Page Heirarchy
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Conversions
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[_sitemap/hierarchy preview_]
Wire Frames
Layout and low-fidelity designs
Sign In screen
Home screen
Catalog screen
Catalog Item screen
Collector’s Guide screen
My Account screen
Phase 3
Visual Design
Branding guidelines
Colors
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Typefaces
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Accessible design
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