Insulator collecting is a highly niche hobby that has traditionally been driven by an older demographic, with limited tools or visibility to attract a new generation of collectors. Cataloging collections has long been a manual, time-consuming process—often relying on spreadsheets or handwritten records—making organization and discovery cumbersome. With little modern digital presence or centralized platform, the hobby has struggled to evolve, connect collectors efficiently, or remain accessible to newcomers.

Watts That aims to modernize this classic collecting hobby by providing an intuitive way to identify insulators, look up information, and catalog personal collections. The platform connects collectors through a shared community and simplifies how they buy, sell, and trade—bringing a timeless pastime into a modern, connected experience and appealing to a newer, digital-focused demographic.

Platforms: iOS, Android